Alexandra Pascalidou

Maria Westerlind dresses at Almedalen Week

Events // Inspiration // News // PR

My dresses was well represented at Almedalen week (reed more what it is below). Alexandra Pascalidou was wearing Maria Westerlind for 2 days and Jenny Strömstedt in dress Serena both on Swedish TV4. They both looks absolutely amazing. The Almedalen Week is an annual event taking place in and around Almedalen, a park in the city of Visby on the Swedish island Gotland.With speeches, seminars and other political activities, it is considered to be the most important forum in Swedish politics. During the week, representatives from the major political parties in Sweden take turns to make speeches in Almedalen. It is well covered by Swedish tv and press. www.tv4.se/nyhetsmorgon

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July 4th, 2014

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My 40th birthday in New York

Inspiration // News // PR // Travel

I celebrated my 40th birthday in New York and enjoyed wearing my favourite dresses. Here in dress Sandra. I am also wearing a cardigan with pink buttons in shape of diamonds from Armani exchange that I purchased at Ströms in Stockholm. My old favourite boots from Acne and bag from 3.1 Phillip Lim. I love this bag and I got in in yellow for my birthday. Very happy girl or I mean middle aged woman. Had a fantastic dinner with my husband Pär at Torrisi at Mulberry Street in Soho. Very special Italian place with amazing italian food. www.torrisiny.com

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My favourite tourist thing in New York. Walking the High Line in Meatpacking district. www.thehighline.org

June 4th, 2014

Cecilia Ehrling

Let´s Dance!

Inspiration // News // PR

Let´s Dance dancer Cecilia Ehrling is stunning in dress Paris from last spring. Pictures from a story in latest issue of magazine Kurera. www.kurera.se

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Dress Solvej is the same style but in a new fabric!

June 1st, 2014

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Jenny Strömstedt in Maria Westerlind

Inspiration // News // PR

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Jenny Strömstedt in Swedish TV, TV4, this morning dressed in Maria Westerlind, dress Serena in green. Dress Serena is a fantastic classic style in a ecological cotton with stretch. Available in four beautiful colours. This dress is like a pair of jeans for a dress-girl like me. I wear it with sneakers, high-heels, Birkenstock, rain-boots etc. Love it! To see the show Nyhetsmorgon at TV4 please follow the link www.tv4play.se

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May 22nd, 2014

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Underbara Clara’s new book

Inspiration // News // PR

Clara Lidström (Underbara Clara) och Annakarin Nyberg’s new book “BAKA ” . They are both dressed in Maria Westerlind at an event at Kii shop kii.se Picture from Clara’s blogg underbaraclara.se

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Clara dressed in Robin from fall 2013 and Annakarin in Serena in green from spring 2014.
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Picture from Kii shop with dress Serena in blue pattern on display in the shop.
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Another photo from Annakarins instagram with her dressed in Maria Westerlind dress Ohara from fall 2012.

May 17th, 2014

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Elsa Westerlind my fashion ikon and my history

Inspiration // News

Elsa my grandmother is my biggest fashion inspiration. These pics are from the 70-ties when she was about 60 years old. She started making dresses in her brand Westerlind with my grandfather Anders after the war in 1948. Thats where I have my slogan “specialized in dresses since 1948″. My grandmothers clothes, sketches, photos are my biggest inspiration. I had the privilege to work with her for a couple of months at her studio in Sintra Portugal the year of 1996. They started the company in Gothenburg, Sweden and let my parents take over the office in Sweden in the 70-ties and moved themselves to Portugal where they had their sewing-factory. My grandfather was one of the first Swedes to build a factory in Portugal. The first choice was Italy to be as close as possible to the weavers but Portugal turned out to have better terms with Sweden. My mother started as my grandmothers designer-assistant and took over the designing in the 70-ties. My parents had the brand until 2003.
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I love this picture, because her you can see how she stood out from the crowd. The couple she is speaking to are probably in the same age. Elsa looked very young both in looks and style. And you can see she loved colours just like me.
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May 15th, 2014

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