My 40th birthday in New York

Inspiration // News // PR // Travel

I celebrated my 40th birthday in New York and enjoyed wearing my favourite dresses. Here in dress Sandra. I am also wearing a cardigan with pink buttons in shape of diamonds from Armani exchange that I purchased at Ströms in Stockholm. My old favourite boots from Acne and bag from 3.1 Phillip Lim. I love this bag and I got in in yellow for my birthday. Very happy girl or I mean middle aged woman. Had a fantastic dinner with my husband Pär at Torrisi at Mulberry Street in Soho. Very special Italian place with amazing italian food.


My favourite tourist thing in New York. Walking the High Line in Meatpacking district.

June 4th, 2014


Stroms add with Maria Westerlind

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Stroms in Stockholm’s spring add with dress Sandra. Absolutely stunning! I am very proud to have my brand represented at this fantastic shop. They have exclusive hand-picked clothing from Swedish and international brands as Acne, Basler, Moncler, Ralph Lauren, Max Mara, Armani etc. They also have the best staff with a large service mind and you can also book your personal shopper. Pay them a visit next time.



April 19th, 2014


My visit at Stroms Stockholm

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Talking about my brand and my history to the staff at Stroms in Stockholm. Here holding dress Solvej and wearing dress Serena. Stroms have a lovely womens department on the second floor of this very genuine and beautiful shop with a history from 1906. The store has been at this address since 1939! The buyers have very good taste and travel around Europe to find an exclusive and stylish mix of brands. They also carry Acne, Boss, MaxMara, Penny Black, Moncler, Basler, Ralph Lauren and many more. Read more at



March 20th, 2014


Stockholm Fashion Week

Events // Inspiration // News // PR // Travel


Meeting clients and press. Here the amazing Martina Bonnier, editor in chief and fashion director of the biggest Scandinavian fashion magazine Damernas and DVmode. Visit Martina´s blogg of her visit at my showroom and see her favourite of the spring collection.


My showroom in the suite of Story Hotel at Oestermalm in Stockholm. This hotels interior is perfect with my collection. Visit the hotel


Martina Bonnier came in a Maria Westerlind-dress from fall 2012. That proves that my dresses last. Even on a fashionista like Martina whose closet is bigger than most women. She has a fantastic feminine, glamorous, and colourful style. I am very grateful that a star like her wear my dresses.


Myself dressed in a dress from the new fall winter collection and my new Shourouk necklace and See by Chloe boots. My week in Stockholm has been filled with interesting meetings. I have showed my collection for my fantastic clients, the retailers. And also to my “muse” Martina Haag and participated in Modepodden. More info will come about modepodden.

February 7th, 2014


My Girls Weekend in Gstaad

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Pernilla ski-goddess! Here skiing the the deep snow.


Our beautiful tracks in the deep-snow.


Myself and Anna, my best-friend since we where 6 years old.


In my Rosa dress at the famous Palace in Gstaad.


Had a wonderful ski-weekend with these two fantastic women.

January 27th, 2014


Basel Art Night

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Basel Art Night 17th of January with all museums open until 2 am. We started with dinner at the Kunstmuseum and admired their big collection of art from Picasso, Pissaro, Gauguin, Monet, Manet, Renoir etc. After that we went to the Fondation Beyeler and Museum Tinguely . Picture above is from the Vitrahaus, on the morning after.



Not allowed to take pictures of the collection but here the grand stairs of the Kunstmuseum.


Art from Tinguely at the Museum Tinguely


Fantastic photo from the Museum Tinguely


VitraHaus and Vitra Design Museum. The VitraHaus is a dream-world to step into with all their furnitures styled with fantastic decorations. You can also see the Charles Eames Lounge chair being made live.


January 20th, 2014


Happy Happy New Year 2014!

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Happy new year dear readers! I celebrated New Years-eve in my Ricki-blue-dot dress with my new Kenzo-flats. I have enjoyed the winter-holiday with my family and friends in the Swiss alps. Please see some of my pictures below.






January 7th, 2014

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