Stroms add with Maria Westerlind

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Stroms in Stockholm’s spring add with dress Sandra. Absolutely stunning! I am very proud to have my brand represented at this fantastic shop. They have exclusive hand-picked clothing from Swedish and international brands as Acne, Basler, Moncler, Ralph Lauren, Max Mara, Armani etc. They also have the best staff with a large service mind and you can also book your personal shopper. Pay them a visit next time.



April 19th, 2014


My visit at Stroms Stockholm

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Talking about my brand and my history to the staff at Stroms in Stockholm. Here holding dress Solvej and wearing dress Serena. Stroms have a lovely womens department on the second floor of this very genuine and beautiful shop with a history from 1906. The store has been at this address since 1939! The buyers have very good taste and travel around Europe to find an exclusive and stylish mix of brands. They also carry Acne, Boss, MaxMara, Penny Black, Moncler, Basler, Ralph Lauren and many more. Read more at



March 20th, 2014


Stockholm Fashion Week

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Meeting clients and press. Here the amazing Martina Bonnier, editor in chief and fashion director of the biggest Scandinavian fashion magazine Damernas and DVmode. Visit Martina´s blogg of her visit at my showroom and see her favourite of the spring collection.


My showroom in the suite of Story Hotel at Oestermalm in Stockholm. This hotels interior is perfect with my collection. Visit the hotel


Martina Bonnier came in a Maria Westerlind-dress from fall 2012. That proves that my dresses last. Even on a fashionista like Martina whose closet is bigger than most women. She has a fantastic feminine, glamorous, and colourful style. I am very grateful that a star like her wear my dresses.


Myself dressed in a dress from the new fall winter collection and my new Shourouk necklace and See by Chloe boots. My week in Stockholm has been filled with interesting meetings. I have showed my collection for my fantastic clients, the retailers. And also to my “muse” Martina Haag and participated in Modepodden. More info will come about modepodden.

February 7th, 2014


My Girls Weekend in Gstaad

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Pernilla ski-goddess! Here skiing the the deep snow.


Our beautiful tracks in the deep-snow.


Myself and Anna, my best-friend since we where 6 years old.


In my Rosa dress at the famous Palace in Gstaad.


Had a wonderful ski-weekend with these two fantastic women.

January 27th, 2014

Basel Art Night

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Basel Art Night 17th of January with all museums open until 2 am. We started with dinner at the Kunstmuseum and admired their big collection of art from Picasso, Pissaro, Gauguin, Monet, Manet, Renoir etc. After that we went to the Fondation Beyeler and Museum Tinguely . Picture above is from the Vitrahaus, on the morning after.



Not allowed to take pictures of the collection but here the grand stairs of the Kunstmuseum.


Art from Tinguely at the Museum Tinguely


Fantastic photo from the Museum Tinguely


VitraHaus and Vitra Design Museum. The VitraHaus is a dream-world to step into with all their furnitures styled with fantastic decorations. You can also see the Charles Eames Lounge chair being made live.


January 20th, 2014


Happy Happy New Year 2014!

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Happy new year dear readers! I celebrated New Years-eve in my Ricki-blue-dot dress with my new Kenzo-flats. I have enjoyed the winter-holiday with my family and friends in the Swiss alps. Please see some of my pictures below.






January 7th, 2014


My London Weekend

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I was in London first weekend of December to get some inspiration of the big city. My favourite department store, the unique Liberty´s. Liberty´s department with scarfs is the best. I found a very nice woollen one from Alexander Mqueen.


To just walk Old Bond Street and admire the windows is fantastic.



Had a great dinner in my Rosa dress at Les Trois Garçons.Fantastic kitsch interior with allot of exotic animals, lady purses hanging from the roof, flower-arrangements and jugend-style furnitures.



Next door they also have a very nice bar, the Loungelover.

December 13th, 2013


Isabella Blow: Fashion Galore : exhibition London

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I was in London this weekend and saw this amazing exhibition at Somerset House, “Isabella Blow: Fashion Galore!”. A fashion exhibition celebrating the extraordinary life and wardrobe of the late British patron of fashion and art. Isabella’s thirty year career began in the early 80s as Anna Wintour’s assistant at US Vogue. On her return to London in 1986 she worked at Tatler followed by British Vogue. Driven by a passion for creativity, Isabella is credited for having nurtured and inspired numerous artists and designers as for example Alexander McQueen, Philip Treacy, Hussein Chalayan.


The exhibition was beautifully made and I especially enjoyed a big screen with one of Alexander Mqueen´s fashion shows together with hat-designer Philip Treacy. Many of the garments and hats was also in the exhibition.


This fantastic picture is from a photo shoot and a film especially made for this exhibition with models wearing Isabella´s clothing. Photo Nick Knight.


It was not allowed to take pictures in the exhibition so this picture and below is from website.



Isabella is also known for discovering models Sophie Dahl and Stella Tennant, and for her collaborations with major photographers such as Steven Meisel, David LaChapelle and Sean Ellis, which pushed the boundaries of convention in her increasingly provocative fashion spreads and establishing herself as a legendary figure within the international fashion and contemporary art worlds.

December 2nd, 2013

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